Dazzle with diamonds

Stockholm-based A.P. Shaps is a family-owned business with a sparkle.

Exquisite diamonds, beautiful bespoke jewellery and a personal service – you are in good hands when making any big decision.

When Alexander Shaps travelled in Botswana a few years ago, he learnt about the art of diamonds and instantly fell in love with it.

On his return to Sweden, Shaps set up his own company with a goal of sellwing diamonds to consumers and retailers.

In just two years, he has built his successful diamond business.

Today, A.P. Shaps has a modern diamond laboratory and the largest diamond warehouse in the Nordic countries, Dazzle with diamonds

which means that the shop can offer the same quality as the large diamond houses, but for a more humane price.

Instead of buying in diamonds on demand, there is always a varied supply available.

“But what sets us apart more than anything, is the personal service,” says the company’s CEO, Nathalie Haugeberg.

“Our core values are trust, respect and honesty. And we really care about our customers, Dazzle with diamonds

something that might be forgotten about in these times of e-commerce.

When making an important decision, such as proposing marriage,

many people appreciate genuine information and a personal touch.”

Classic jewellery with a modern edge

The company sells loose diamonds and also makes bespoke jewellery with the gems, such as rings, earrings and necklaces.

The jewellery is designed in Stockholm and later manufactured by

a skilled goldsmith in Antwerp in close collaboration with Haugeberg, who is head designer

For more information: ฮานอยสามัคคี